From Social Media Paralysis to Confident Storytelling

How one event planner went from terrified of posting to confidently sharing her brand—and booking events in the process.

Meet Cassie

Cassie is a mom, business owner, and event planner extraordinaire. But she's not planning the typical weddings or corporate galas—she's planning the gatherings that most event planners won't touch.

The book club meetups. The "I finally paid off my debt!" celebrations. The new job promotions. The mac and cheese cook-offs. The moments that matter, but don't come with a five-figure budget.

Her business, The Shared Table, is all about connection, hospitality, and authenticity. But when it came to sharing that story on social media? She was terrified.

She had very little knowledge of where or how to start. And in a saturated event planning industry, she knew she needed to stand out—but she had no idea how to make that happen online.

The Breaking Point

"I had very little knowledge on where/how to start."

Cassie originally thought she needed someone to just handle content creation for her. Post the pretty pictures, write the captions, make it look good.

But as we talked, it became clear: she didn't need someone to do it for her. She needed a strategy. A foundation. A way to position her brand in a crowded industry so people could actually understand what made The Shared Table different.

She needed to know what to say, how to say it, and why it mattered—so she could show up confidently and consistently, without overthinking every single post.

The Solution: Build the Foundation First

Instead of jumping straight into content creation, we took a step back and built the strategy that would set Cassie up for long-term success.

Here's what we did together:

Created a Brand & Marketing Strategy

We got hyper-focused on establishing the foundation of her brand—the essence, the values, the messaging that would help people associate The Shared Table with the intimate, meaningful gatherings she specializes in.

Shifted the Focus to the Hosts and Attendees

This wasn't about putting Cassie's face front and center—it was about showcasing the people at the events. The hosts celebrating their wins. The attendees connecting over shared moments. The emotions during the event and why those moments matter. Because that's what The Shared Table is really about: the experience, the connection, the feeling.

Crafted Her Nine Foundational Instagram Posts

We didn't just hand her a strategy doc and say "good luck." We created her first nine posts—so she had a presentable online presence she could share after events, and her friends and family could help spread the word from day one.

Gave Her a Clear Roadmap

No more guessing. Cassie walked away knowing exactly what steps to take, what content to create, and the messaging that would resonate with her target audience.

The Transformation

"I don't have to be terrified of how to post on social media anymore."

Cassie's not overthinking it anymore. She's not paralyzed by the blank Instagram grid. She has a strategy she and her VA can follow, and she knows exactly how to talk about her brand in a way that feels authentic—not curated.

She's booking events. She's confidently sharing the story behind each and every one. And she's doing it without the stress, confusion, or fear that used to hold her back.

But the biggest shift? She realized she didn't need to "curate" a perfect presence. She just needed to show up as herself.

"If my brand is about connection, hospitality, and authenticity—convey that on social media. Don't worry about 'curating' a presence."

That was the breakthrough. And now? She's self-sufficient, confident, and ready to grow.

What Cassie Loved Most

"First, Renee is just a cool person! But also she is so knowledgeable! I think she did an amazing job!"

Would she tell her friends? "Yes! I think Renee is wonderful and would definitely recommend."

Ready to Show Up Confidently Online?

If you've been avoiding social media because you don't know where to start—or you're tired of overthinking every post—you don't have to figure it out alone.

Let's build a strategy that actually works for your business, your brand, and your life.

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