Under the Canopy
Welcome to Under the Canopy, our blog and judgment-free zone, where we discuss real-life challenges and solutions that can help you not only survive but thrive.
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Why Focus Groups Give You the Best Insights from Customers
The benefits of focus groups for marketing are significant, and yet most small business owners have never considered running one. I am a trained focus group facilitator, and I have watched this process change the direction of businesses in a single afternoon. Here is what to expect in a focus group, and why I believe focus group discussions give you better insights than almost any other market research method available.
How to Integrate Outlook and Asana for Easy Task Creation
This Asana integration will not fix every workflow problem in your entire business, but it will stop work from disappearing into email threads. For many of the teams I work with, that alone is worth the 10 minutes it takes to get it going.
An Honest Flodesk Review from a Marketing & Systems Pro
This is an honest Flodesk review from someone who lives inside marketing systems for a living. I am going to walk you through what I love, what I wish was better, and who I think this email platform is actually built for. By the end, you will know whether Flodesk is a good fit for the season of business you are in right now, and if it is, I have a discount code waiting for you at the bottom.
Genius Tips for Organizing & Storing Bathing Suits
As a home organizer, I spend a lot of time researching the best storage solutions and swimsuit organization ideas out there. These are the four approaches I keep coming back to, because they're genuinely clever, low-maintenance, and actually work for different types of swimwear and different closet situations.
How Asana Projects & Portfolios Improve Project Management
I've been doing a lot of Asana builds lately, and one question keeps coming up every single time: what's the difference between a project and a portfolio? Here's the TL;DR — no help center hunting required.
7 Signs It's Time to Start Documenting Your Business Processes
"Documenting my systems" has been on your to-do list for a while now — and every time you see it, you move it to next week. Most business owners treat process documentation like something to tackle later, once the team grows or things slow down. But waiting is costing you more than you think, and the signs that it's time to start are simpler than you'd expect.
The Best Time to Switch to a New Project Management Software
Wondering if it’s time to switch project management software? Before you jump into a new tool, here’s what most teams overlook—and how to know if you actually need a change or just a better system.
Why Taking a Social Media Break Boosts Creativity
Sometimes the most creative thing you can do is step away. Here’s how taking a social media break helped me reconnect with my ideas and mental clarity.
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