Under the Canopy
Welcome to Under the Canopy, our blog and judgment-free zone, where we discuss real-life challenges and solutions that can help you not only survive but thrive.
Let's make life a little easier.
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How Asana Operations Support Helps Women-Led Brands
Too many women run their business from their brain, then wonder why they can't get the support they need. Here's how Asana ops support turns that brain dump into a real system, and why structure protects your culture instead of stiffening it.
How to Reduce Context Switching With Marketing Strategy
If your marketing feels like a hundred small decisions every day, you're not disorganized. You're context switching. Here's how a real marketing strategy gives women-led brands and agencies one clear plan instead, and how it worked for one business owner who used to dread posting.
How an Organized Home Affects Your Mental Load
Clutter affects your mental load whether it bothers you or not. The difference is your tolerance. Here is what actually happens to your brain, your daily routines, and your sense of control when your home is organized.
Why Focus Groups Give You the Best Insights from Customers
The benefits of focus groups for marketing are significant, and yet most small business owners have never considered running one. I am a trained focus group facilitator, and I have watched this process change the direction of businesses in a single afternoon. Here is what to expect in a focus group, and why I believe focus group discussions give you better insights than almost any other market research method available.
How to Integrate Outlook and Asana for Easy Task Creation
This Asana integration will not fix every workflow problem in your entire business, but it will stop work from disappearing into email threads. For many of the teams I work with, that alone is worth the 10 minutes it takes to get it going.
An Honest Flodesk Review from a Marketing & Systems Pro
This is an honest Flodesk review from someone who lives inside marketing systems for a living. I am going to walk you through what I love, what I wish was better, and who I think this email platform is actually built for. By the end, you will know whether Flodesk is a good fit for the season of business you are in right now, and if it is, I have a discount code waiting for you at the bottom.
Genius Tips for Organizing & Storing Bathing Suits
As a home organizer, I spend a lot of time researching the best storage solutions and swimsuit organization ideas out there. These are the four approaches I keep coming back to, because they're genuinely clever, low-maintenance, and actually work for different types of swimwear and different closet situations.
How Asana Projects & Portfolios Improve Project Management
I've been doing a lot of Asana builds lately, and one question keeps coming up every single time: what's the difference between a project and a portfolio? Here's the TL;DR — no help center hunting required.
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