Under the Canopy
Welcome to Under the Canopy, our blog and judgment-free zone, where we discuss real-life challenges and solutions that can help you not only survive but thrive.
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Why Focus Groups Give You the Best Insights from Customers
The benefits of focus groups for marketing are significant, and yet most small business owners have never considered running one. I am a trained focus group facilitator, and I have watched this process change the direction of businesses in a single afternoon. Here is what to expect in a focus group, and why I believe focus group discussions give you better insights than almost any other market research method available.
An Honest Flodesk Review from a Marketing & Systems Pro
This is an honest Flodesk review from someone who lives inside marketing systems for a living. I am going to walk you through what I love, what I wish was better, and who I think this email platform is actually built for. By the end, you will know whether Flodesk is a good fit for the season of business you are in right now, and if it is, I have a discount code waiting for you at the bottom.
How This Simple Tip Will Make Social Media Fun Again
Social media feels noisy, overwhelming, and oddly lonely. But one simple shift can change everything. In this post, I share how business owners can make social media fun again by turning passive scrolling into meaningful conversations — without adding to their mental load.
Three Systems Every Creative Team Needs to Reduce Chaos
If you lead a creative team, you’ve probably felt this: you’re doing great work, but the behind-the-scenes process feels like a constant scramble. Slack messages become task lists, feedback comes in from everywhere, and somehow you’re still the person holding it all together. The good news? You don’t need a complex system to fix it. You need three simple, repeatable workflows.
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