Under the Canopy
Welcome to Under the Canopy, our blog and judgment-free zone, where we discuss real-life challenges and solutions that can help you not only survive but thrive.
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Why Focus Groups Give You the Best Insights from Customers
The benefits of focus groups for marketing are significant, and yet most small business owners have never considered running one. I am a trained focus group facilitator, and I have watched this process change the direction of businesses in a single afternoon. Here is what to expect in a focus group, and why I believe focus group discussions give you better insights than almost any other market research method available.
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